Erich Bauer Internationale Marketingforschung (Hardback)-image

Erich Bauer Internationale Marketingforschung (Hardback)

$ 45.05

Release Year: 2009 ISBN-10: 3486590642 Subject Area: Business & Economics Format: Hardcover EAN: 9783486590647 Subtitle: Informationsgewinnung Für Das Internationale Marketing Book Title: Internationale Marketingforschung Release Date: 05/06/2009 Type: Textbook Publication Year: 2009 Subject: Marketing / General, Management Genre: Business & Finance Item Height: 244mm Edition: 4th 4., Uberarb. Und Akt. Aufl. ed. Item Weight: 36 Oz gtin13: 9783486590647 ISBN: 9783486590647 Item Width: 6.7 in Publication Name: Internationale Marketingforschung : Informationsgewinnung Für Das Internationale Marketing Publisher: DE Gruyter Gmbh, Walter Author: Erich Bauer Language: German Item Length: 9.4 in

Description

Further Details Title: Internationale Marketingforschung Condition: New Subtitle: Informationsgewinnung Für Das Internationale Marketing Author: Erich Bauer Format: Hardback ISBN-10: 3486590642 EAN: 9783486590647 ISBN: 9783486590647 Edition: 4th 4., Uberarb. Und Akt. Aufl. ed. Publisher: de Gruyter Oldenbourg Genre: Business & Finance Release Date: 05/06/2009 Description: Wesentlicher Erfolgsfaktor einer internationalen Unternehmenstätigkeit ist die informationelle Fundierung sowohl der strategischen als auch der operativen internationalen Marketing-Planung, d.h. die Durchführung von internationalen Marketingforschungen. Die 4. Auflage des vorliegenden Werks wurde aktualisiert und erweitert. Diese Veränderungen betreffen insbesondere die Angebots- und Nachfrageseite, aber auch die methodische Seite der internationalen Marketingforschung. Hervorzuheben ist die weiter fortschreitende Konzentration auf der Angebotsseite der internationalen Marketingforschung, die zunehmende Bedeutung eines Offshoring von Marketingforschungsprozessen, die Entwicklung eines internationalen Qualitätsstandards für die Marketingforschung, das Aufkommen von neuen Wettbewerbern für die traditionellen Marktforschungsinstitute sowie der anhaltende Bedeutungszuwachs des Internet als Instrument der Informationsgewinnung in der primär- und sekundärstatistischen Marketingforschung. Das Buch richtet sich an Marktforschungspraktiker in Instituten und Betrieben, aber auch an Master-Studierende mit einem Schwerpunkt in Internationalem Management bzw. Internationalem Marketing. Read more Continue reading Read less Language: German Item Height: 244mm Item Length: 170mm Item Width: 29mm Item Weight: 998g Type: Marketing & Sales Release Year: 2009 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

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