Jürgen Spitzmüller Graphische Variation ALS Soziale PRAXIS (Hardback)-image

Jürgen Spitzmüller Graphische Variation ALS Soziale PRAXIS (Hardback)

$ 111.16

Format: Hardcover Item Width: 6.1 in EAN: 9783110334210 Item Length: 9.1 in Subtitle: Eine Soziolinguistische Theorie Skripturaler >Sichtbarkeit Book Title: Graphische Variation ALS Soziale PRAXIS Release Year: 2013 Number of Pages: 532 Pages Publisher: DE Gruyter Gmbh, Walter Subject Area: Design, Art, Language Arts & Disciplines Item Height: 234mm Language: German ISBN: 9783110334210 Subject: Communication Studies, General, Linguistics / Sociolinguistics, Graphic Arts / Typography, Linguistics / General Release Date: 09/26/2013 Publication Year: 2013 Item Weight: 31.9 Oz Genre: Language & Reference gtin13: 9783110334210 Author: Jürgen Spitzmüller Type: Textbook Series: Linguistik-Impulse and Tendenzen Ser. Country of Origin: DE Publication Name: Graphische Variation Als Soziale Praxis : Eine Soziolinguistische Theorie Skripturaler ›Sichtbarkeit‹ ISBN-10: 3110334216

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Further Details Title: Graphische Variation ALS Soziale PRAXIS Condition: New Subtitle: Eine Soziolinguistische Theorie Skripturaler >Sichtbarkeit Author: Jürgen Spitzmüller Format: Hardback ISBN-10: 3110334216 EAN: 9783110334210 ISBN: 9783110334210 Publisher: De Gruyter Genre: Language & Reference Release Date: 09/26/2013 Description: Schrift ist eine hochgradig variable und im zunehmend mediatisiert-schriftlichen Kommunikationsalltag sozial immer bedeutsamer werdende Ressource – dies wird der Soziolinguistik erst allmählich bewusst. Variation findet man dabei nicht nur im Bereich der Schreibung, sondern auch zwischen verschiedenen Schriftsystemen und im Bereich der visuellen Gestaltung (Graphetik, Typographie). Dieses Buch nimmt verschiedene Formen und soziale Funktionen solcher „graphischer Variation“ in den Blick, entwickelt eine interpretativ-soziolinguistische Theorie zur Beschreibung und Erklärung skriptural-graphischer Variationspraktiken und leistet somit einen grundlegenden Beitrag zur sich derzeit formierenden „Soziolinguistik der Schriftlichkeit“. Dabei diskutiert das Buch kommunikationstheoretische Konsequenzen einer sprachwissenschaftlichen Hinwendung zur Visualität und Materialität, es präsentiert methodische und konzeptuelle Vorschläge zur soziolinguistischen Analyse graphischer Variation und es exemplifiziert das Phänomen u.a. anhand graphisch-visueller Identitätsarbeit, Ideologiekommunikation und Genrekonstitution. Read more Continue reading Read less ABOUT THE AUTHOR Jürgen Spitzmüller, Universität Zürich, Schweiz. Read more Continue reading Read less Language: German Country/Region of Manufacture: DE Item Height: 234mm Item Length: 156mm Item Width: 30mm Item Weight: 921g Series: Linguistik - Impulse & Tendenzen Type: Words, Language & Grammar Release Year: 2013 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

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