Philip Kotler Anders Parment Gary Armstrong Principles of Marketing (Paperback)-image

Philip Kotler Anders Parment Gary Armstrong Principles of Marketing (Paperback)

$ 74.5

Title: Principles of Marketing Item Weight: 1034g ISBN: 9781292354996 Release Date: 07/23/2020 Subtitle: Scandinavian Edition Publisher: Pearson Education Limited Item Width: 22mm Format: Paperback Country of Origin: GB Language: English Author: Gary Armstrong gtin13: 9781292354996 ISBN-10: 1292354992 Item Height: 265mm Book Title: Principles of Marketing Genre: Business & Finance Publication Name: Principles of Marketing Item Length: 196mm EAN: 9781292354996 Release Year: 2020

Description

Further Details Title: Principles of Marketing Condition: New Subtitle: Scandinavian Edition Author: Philip Kotler, Anders Parment, Gary Armstrong ISBN-10: 1292354992 EAN: 9781292354996 ISBN: 9781292354996 Publisher: Pearson Education Limited Format: Paperback Release Date: 07/23/2020 Genre: Business & Finance Description: Principles of Marketing, Scandinavian Edition is an ideal introductory text for undergraduate students and practitioners alike. This book, the third Scandinavian edition, is true to Kotler and Armstrong's classic conceptual framework, which has proved itself an exceptional introduction to marketing and has been used by millions of students all over the world. Principles of Marketing outlines and discusses concepts and ideas that help students and practitioners develop an effective marketing strategy for today's markets. Cases and examples are written to reflect current best practice with a focus on Scandinavian and European companies. The book describes and explains how these companies deal with challenges in domestic and international markets. Set within a Scandinavian context, the text is nonetheless global in scope and thus very relevant for modern marketers. This third edition has been thoroughly revised to reflect current marketing theory and practice with a particular focus on sustainability, digitization and changes in consumer behaviour. Language: English Country/Region of Manufacture: GB Item Height: 265mm Item Length: 196mm Item Width: 22mm Item Weight: 1034g Release Year: 2020 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

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