Richard Shotton The Choice Factory 2 Books Set - Non Fiction - Paperback
$ 22.42
Description
Powered by Frooition Home About Feedback Newsletter Contact Children's Ages (0 - 5) Other Children's Ages (5 - 7) Children's Ages (7 - 9) Children's Ages (9 - 14) Young Adult Fiction Non-Fiction Clearance Sale Welcome to books2door ebay shop We want to encourage a love of reading in all children. That's why we have been offering exceptional books at affordable prices since 2004. We look forward to being a part of your next story. Richard Shotton The Choice Factory 2 Books Set - Non Fiction - Paperback Item Description Richard Shotton The Choice Factory Collection 2 Books Set - Non Fiction Author : Richard Shotton Publisher : Harriman House Format : Paperback Reading Age : Young adult Title in This Set: 1. The Choice Factory 2. The Illusion of Choice Description: The Choice Factory If you're in the business of influencing decisions, you need to understand what drives them. The Choice Factory is an essential read for anyone who wants to learn. Taking us through a typical day of decisions, from trivial food choices to life-changing career moves, The Choice Factory explores how our behaviour is shaped by psychological shortcuts. The focus throughout is the marketing potential of knowing what makes us tick. Shotton draws not only on academia, but also on analysis of ad campaigns and his own original research, supporting his discussion with insights from some of the smartest thinkers in advertising. The Choice Factory is an entertaining and highly-accessible read, with 25 short chapters, each addressing a cognitive bias and outlining easy ways to apply it to your own business challenges. Dip in or read cover to cover and you ll be full of new ideas, ready to crack any brief. The Illusion of Choice Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave. The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today - and shows how any business can take advantage of these to win customers, retain customers and sell more. Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer. You'll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit - and much, much more. You simply cannot afford to miss The Illusion of Choice. More Items! View more great items The Courage to be Happy Book By Ichiro Kishimi & Fumitake Koga - Non-Fiction -PB £7.99 Jordan B. Peterson 2 Books Collection Set - Non Fiction - Paperback £26.99 Donna Ashworth 4 Books Collection Box Set - Non Fiction - Hardback £17.09 The Queen Book By Andrew Morton - Non Fiction - Hardback £14.99 Shop by category Children's ages 0-5 Children's ages 5-7 Children's ages 7-9 Children's ages 9-14 Young Adult Fiction non-fiction Clearance Sale Other Home About Feedback Newsletter Contact Powered by Frooition Frooition | No-js Template | eBay design, eBay store design, eBay shop design, eBay template design, eBay listing design (ver:froo_no_js) This listing is currently undergoing maintenance, we apologise for any inconvenience caused.
Books were misdelivered by courier but seller refunded once contacted. As this was Xmas gift, I had to buy from Amazon only for these books to arrive a week later. Contacted seller about collecting them but they said not to snd donate to a friend/ community group, which we did. Great service only let down by Royal Mail.
1st time I have used this seller. I would definitely buy from them again. Order of 10 new books arrived in perfect condition. The post and packaging was excellent. Very happy with my order and who doesn't like the smell of a box of new books. Excellent price as well. Thank you Books2Door
Our Mindful book set arrived quick (before the due date). We had a tracking link which was helpful. Seller packaged the book set decently so it was protected and it arrived in great condition. Book set is more then value for money. I would recommend this seller.
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