Rodoula H. Tsiotsou Strategic Marketing in Tourism Services (Hardback)
$ 85.51
Description
Further Details Title: Strategic Marketing in Tourism Services Condition: New Description: Tourism services all over the world currently face rapid changes due to market globalization, intensified competition and the dynamic evolution of new technologies. Moreover, it is expected that tourism will be one of the industries that will be most affected by the current recession. The long-term success of tourism services in such a fierce competitive and financially difficult environment depends not only on being able to satisfy customers' needs and desires, but to strategically respond to current global challenges. Therefore, strategic marketing becomes a necessary practice in contemporary tourism services firms. "Strategic Marketing in Tourism Services" focuses on marketing strategies implemented in tourism services firms and includes a collection of papers related to specific marketing strategies. The book presents the application of specific marketing strategies such as experiential marketing, branding, target marketing, relationship marketing and e-marketing in tourism. Furthermore, it presents the strategic responses of each tourism subsector - hospitality, air transport, tour operation, travel agencies and the tourism destinations - from various countries around the world. Author: Rodoula H. Tsiotsou Contributor: Rodoula H. Tsiotsou (Edited by), Ronald E. Goldsmith (Edited by) EAN: 9781780520704 ISBN: 9781780520704 Format: Hardback Country/Region of Manufacture: GB Item Height: 246mm Item Length: 174mm Genre: Business & Finance Publisher: Emerald Group Publishing Limited Release Date: 05/10/2012 Language: English Item Width: 28mm Item Weight: 862g Release Year: 2012 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.
Excellent quality & condition, a real value, & brand new as described. Shipped in a protective cardboard mailing envelope, & the shipping process took a little over a week. The item looks beautiful, & the CD’s & DVD sound wonderful as well! The DVD picture is clear & well restored. I do recommend this seller most highly to other buyers, & I would certainly buy from them again! A truly outstanding product & a smooth transaction, much appreciated! My sincere best wishes and many thanks to you.
Received item as described and packaged well. Listing indicated shipping was free. Ordered on the 7th but by the 14th noticed it hadn’t been shipped yet. Seller responded quickly saying that during the purchase process that it said it would not be shipped until the 22nd because they use a fulfillment house. I don’t recall seeing anything about delayed shipping during the process or in the listing. While I appreciate the prompt response to my inquiry, other buyers should be aware of delays.
THIS person is a fine eBay seller! • The item was ordered Feb 6, 2026 & received on Feb 17. • It was well packed, & arrived perfectly. • Shipping time: DECENT. • Item: New, as described. • I recommend this seller, & HOPE TO buy from them again. . [And I decry how eBay has taken to erase my descriptive Feedbacks each time, forcing me to save these words in Notes, and retrieve it for editing, for each successive detailed feedback submission. DO YOU SEE THIS, EBAY?!]
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