Silvia Cambié Yang-May Ooi International Communications Strategy (Hardback)-image

Silvia Cambié Yang-May Ooi International Communications Strategy (Hardback)

$ 30.18

Publication Year: 2009 Release Year: 2009 Subtitle: Developments in Cross-Cultural Communications, PR and Social Medi Type: Textbook Author: Yang-May Ooi, Silvia Cambié Format: Hardcover Publication Name: International Communications Strategy : Developments in Cross-Cultural Communications, PR and Social Media Language: English Country of Origin: GB ISBN: 9780749453299 ISBN-10: 074945329X Number of Pages: 240 Pages Item Weight: 18.1 Oz Item Width: 6.4 in Book Title: International Communications Strategy Release Date: 07/03/2009 Publisher: Kogan Page, The Limited Item Length: 9.5 in Subject: Leadership, Business Communication / General, Communication Studies, Public Relations Subject Area: Language Arts & Disciplines, Business & Economics EAN: 9780749453299 Item Height: 0.7 in gtin13: 9780749453299 Genre: Language & Reference

Description

Further Details Title: International Communications Strategy Condition: New Subtitle: Developments in Cross-Cultural Communications, PR and Social Media Author: Silvia Cambié, Yang-May Ooi Format: Hardback ISBN-10: 074945329X EAN: 9780749453299 ISBN: 9780749453299 Publisher: Kogan Page Ltd Genre: Language & Reference Topic: Business & Finance Release Date: 07/03/2009 Description: International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes understanding the culture of different societies, online culture itself and cross-border uses of social media.Communication is seen less and less as an operational function. While in the past organizations seemed to need communication practitioners only for colourful brochures and press releases, you are now expected to provide strategic advice and help senior executives to engage effectively with stakeholders in various parts of the world. At the same time, you are required to be knowledgeable about social media and internet cultures and to be able to link on-line and off-line PR work successfully.By providing information on alternative approaches as well as containing cross-cultural case-studies and examples, the book will give you points of reference and ideas that you will be able to use every time you are asked to provide strategic communication guidance to senior management/clients. Language: English Country/Region of Manufacture: GB Item Height: 242mm Item Length: 162mm Item Width: 18mm Item Weight: 512g Type: Textbook Release Year: 2009 Missing Information? Please contact us if any details are missing and where possible we will add the information to our listing.

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